Grow Your Vision
About me
Hi, I'm Federico Picovsky
I am Federico Picovsky, a passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. I was born in Uruguay, but my career took an international turn when I decided to move to Barcelona, a leading hub for design and innovation.
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After graduating in both degrees, Graphic and Industrial Design from the ORT University of Montevideo, I specialized in Motion Graphics and 3D Modeling at the prestigious Barcelona FX Film School.
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My creative approach is based on the intersection of art, technology, and artificial intelligence, with the goal of designing visual experiences that not only make an impact but also inspire and connect with audiences.
Work experience
Lucas Fox International
Art Direction - Graphic and Editorial Design - Project Management
October 2024
Grupo Centro
Art Direction - Graphic Designer
March 2022 - Noveber 2024
Credito de la Casa
Art Direction - Graphic Designer
February 2022 - September 2024
Vipermed
Art Direction - Graphic Designer
Febraruy 2022- September 2024
Grupo Punto - Ogilvy
Jr. Graphic Designer
June 2019 - April 2021
Head of Graphic Design & Creative Direction at Lucas Fox International.
Responsible for the brand's visual identity across 32 branches in Spain,
Portugal, and Andorra, ensuring consistency and innovation across platforms.
I lead collaboration with marketing, sales, and communication teams to
develop tailored visual solutions. Additionally, I oversee external suppliers
(developers, printing companies, and freelance designers) to ensure
optimization and top-quality execution.
​Art direction and creativity for advertising, social networks and web covers for Downtown Day. Creation of long-run A3 posters (more than 2,000 prints per month) for all the stores on the main downtonw street (approx. 200 stores). On the other hand generate the new visual identity of Paseo Centro (internal sub-brand). They have relationships with the IMM, the Ministry of the Internal Affairs and other public and private entities that share the content and promote it in their networks. ​
Art direction and creativity. Creation of concepts and identities for the financial company's proposals. Creation of communication lines and graphic pieces for social networks, animations for commercial screens, web covers, internal communications and advertising. Currently (2023) I directed and designed the public road campaign located in the units of the COET - (Uruguayan public transport company and buss stops).
Design of identities and creative concepts for several pharmaceutical brands for LATAM and Central America. Creation of content for social networks (static and animated), web covers, physical pieces, internal communications and strategies for digital approaches to doctors with sales representatives. Within the position I had the opportunity to work for leading brands in the market such as Bagó, Bayer, GSK, Fisiocrem, Asofarma, among others.
Jr. Creative Designer at Geometry Uruguay (Grupo Punto by Ogilvy), working under the Art Director Martín Belasques. Managed digital content for TiendaMia, web assets, and ad campaigns.
Contributed to 360° creative campaigns for Hyundai, Alimentos Centenario, Samsung, and TiendaMia, including TV ads and radio productions.
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