ABOUT
FEDERICO PICOVSKY
Art Director - Creative Graphic & Motion Designer
Industrial Designer - Graphic Designer - Master in 3D and Motion Graphics
A passionate Art Director and Creative Graphic Designer with a vision that merges creativity and technology. I was born in Uruguay, but my career took an international turn when I decided to move to Barcelona, a leading hub for design and innovation.
After graduating in both degrees, Graphic and Industrial Design from the ORT University of Montevideo, I specialized in Motion Graphics and 3D Modeling at the FX Barcelona Film School.
My creative approach is based on the intersection of art, technology, and artificial intelligence, with the goal of designing visual experiences that not only make an impact but also inspire and connect with audiences.
WORK EXPERIENCE
Sr Motion Designer - Creative Strategist
Maktagg
October 2025
Led creative development and 360° campaign execution for international brands across digital and social ecosystems, shaping brand narratives through strategic art direction, motion design, and integrated visual communication.
Directed multidisciplinary creative workflows from concept to delivery, partnering with internal teams and external stakeholders to produce high-impact campaigns for brands including Midea France, Loewe, Viceroy, Smeg España, Sana Nutrients and DDXY. Combined creative excellence with operational efficiency to elevate both brand perception and production performance.
Art Director- Graphic &
Editorial Designer
Lucas Fox
October 2024 - April 2025
Led Graphic Design and Creative Direction for one of Southern Europe's leading luxury real estate brands, overseeing visual identity consistency and creative execution across 32 offices in Spain, Portugal, and Andorra.
Drove cross-functional collaboration between marketing, sales, and communications teams while managing external creative partners and production suppliers. Established scalable design standards and premium visual experiences that reinforced brand positioning across digital, editorial, and commercial channels.
Art Director - Graphic Designer
Vipermed
Febraruy 2022- September 2024
Developed strategic visual communication for pharmaceutical brands across LATAM and Central America, translating complex healthcare messaging into clear, audience-focused creative solutions. >
Led the production of digital campaigns, motion content, web assets, sales materials, and internal communications for brands including Bayer, GSK, Bagó, Fisocrem, and Asofarma, ensuring consistent multi-channel brand experiences aligned with commercial and marketing objectives.
Graphic Designer
Grupo Centro
March 2022 - Noveber 2024
Art direction and creativity for advertising, social networks and web covers for Downtown Day. Creation of long-run A3 posters (more than 2,000 prints per month) for all the stores on the main downtonw street (approx. 200 stores).
On the other hand generate the new visual identity of Paseo Centro (internal sub-brand). They have relationships with the IMM, the Ministry of the Internal Affairs and other public and private entities that share the content and promote it in their networks.
Art Director - Graphic Designer
Credito de la Casa
February 2022 - September 2024
Art direction and creativity. Creation of concepts and identities for the financial company's proposals. Creation of communication lines and graphic pieces for social networks, animations for commercial screens, web covers, internal communications and advertising.
In 2023 I directed and designed the public road campaign located in all the units of the COET - (Uruguayan public transport company and buss stops).