Sklum
Software
Cinema 4d - Redshift - After Effects - Premier - Photoshop
Project
This project consists in a 3 pieces campaign designed for Google Ads or tv short commercial for the furniture brand Sklum.
Each piece is designed for different locations inside Spain were the brand is based.
Since the company operates exclusively online — with no physical store or showroom — I built the creative concept around its core strength: fast and efficient delivery.
The key message? “They arrive flying.”
The idea
The goal was to model all the elements of the spot and be able
to relate it to the 3D proposal with real footage of the
different locations.
After a long search I established the concept “they arrive flying”. The brand does not have commercial stores so their web is their sales channel. Here is the bond with the quality and speed of delivery.
The spot has three pieces in different locations in Spain. It is made with different types of dynamics generated in Cinema 4D combined with Redshif and After Effects for the postproduction part.
Spot 1- Plaza Catalunya
Te llegan volando - Youtube & Tv Spot - 30 Sec - 3D Ads - Sklum Barcelona.
Spot 2 - Villa Olympic
Te llegan volando - Youtube & Tv Spot - 30 Sec - 3D Ads - Sklum Barcelona.
Spot 3 - Madrid
Te llegan volando - Youtube & Tv Spot - 30 Sec - 3D Ads - Sklum Madrid.
Breakdown
3D Modeling Process - Cinema 4D - Redshift Rendering.
OPI
OOH - Key Visual - Media Strategy.
Making of
Cinema 4D Physics - Post-production.
3D Modeling Process - Cinema 4D - Redshift Rendering.
3D Modeling Process - Cinema 4D - Redshift Rendering.
Plaza Catalunya - First Frames Final Rendering.
Color Exploration - Shadows & Lightning - Post-production.
Color Exploration - Shadows & Lightning - Post-production.
Cinema 4D Physics - 3D Modeling.
