Lucas Fox

Art Driection & Graphic Design

Head of Graphic Design & Creative Direction at Lucas Fox International. Responsible for the brand's visual identity across 32 branches in Spain,Portugal, and Andorra, ensuring consistency and innovation across platforms.

I lead collaboration with marketing, sales, and communication teams to develop tailored visual solutions. Additionally,

I oversee external suppliers (developers, printing companies, and freelance designers) to ensure optimization and top-quality execution.

20 Years Aniversary

Art Driection & Graphic Strategy

For this special occasion, I took creative liberties to move away from the traditional institutional look and explore a fresher, more engaging visual language.

It was the perfect opportunity to push the brand’s potential and connect more directly and authentically with both. The users and the internal team - without compromising our core identity.

I was responsible for the full creative execution: custom illustrations for all 32 branches, a new logo design, curated typography, animations, and the full range of branded assets.

Digital Design

UX/UI - A/B testing

I designed and built custom layouts of landing pages optimized for performance and tailored user experiences. This included content editing, usability improvements, and animated previews.

Additionally, I developed a social media strategy from scratch. The company previously had no structured campaigns or segmentation in place, so I created and implemented a targeted A/B testing plan.

The strategy featured both static and animated versions of content layouts, allowing us to track and compare performance metrics with precision.

Editorial Design

Prints & Merch

In the real estate industry, printed materials are still essential. I led the production and maintenance of all printed assets, from layout to final artwork.

This included event stands, presentation kits, tote bags, umbrellas, mugs, signage, out-of-home ads, and both internal and external communications.

One of my favorite projects was designing a premium book of luxury homes valued over in €5 million.

More than just a book, it was conceived as a high-end collectible: a meaningful keepsake for the seller, a special welcome for the buyer, and a valuable addition to the Lucas Fox legacy.

International Clients

Campaign & Digital Strategy

The goal of this campaign was to attract international buyers and local property owners, while also driving traffic to the online valuation tool. As a leading brand in the high-end real estate market, Lucas Fox properties aren’t just valuable — they’re often works of art in themselves.

The creative concept was built around the idea of comparing “the real value of your life’s work” (your career and achievements) to the actual price of a world-renowned painting.

We used public domain artworks, enabling us to feature high-impact visuals freely and legally.

Each piece was carefully selected based on the national origins of our key international audiences — adding cultural relevance and emotional resonance to the overall message.