Lego
Software
Cinema 4d - Redshift - After Effects - Premier - Photoshop
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Project
Without a doubt this project is the one that makes me proudest. It was the most extensive, intense and challenging project I faced.
I think here is where I can show the hard work and it shows in
the result.
​​In this particular case I developed the creative concept including all the steps involved in the spot until the final result. I would like to share with you the project and also the process. I hope you enjoy it.
The concept
Making Heroes
I established as an idea that the heroes are made.
All great stories and outstanding characters go through some process that transforms or determines them. The idea was to show how we are all made up of little parts that make us who we are.
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The world of the Lego factory excited me. It was an opportunity to imagine what elements, parts and pieces could inhabit it. It was a great creative exercise and also a challenge when it came to modeling, animating and designing.
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Another big challenge was to make the packaging, the unwrapings of the characters, all the materials and complex pieces like the batmobile.
Making Heroes - Lego Ad
Breakdown
Making off
