Caixa Bank

This project for Caixa Bank was developed through a hybrid creative pipeline combining script-driven storytelling, AI-assisted voice generation, and motion design production.

The creative process began with a structured scripting phase, where narrative arcs and messaging were iteratively refined through a text-first workflow, prioritizing clarity, pacing, and emotional progression.

Designed with a versatile communication strategy, the content was also structured to function as standalone radio spots, extending the concept across multiple formats.

Financiación para aquellos que no se rinden

Financiación para aquellos que no se rinden

The Concept

Dedication, effort, and perseverance-combined with patience -transform dreams into achievable goals. However, adversity is inevitable. It is precisely in these moments that resilience and conviction become the defining factors.

Everyone goes through difficult periods marked by doubt, fear, or the anxiety

of uncertainty.

This is the emotional core of the campaign: understanding that success is never linear, but the result of repeated attempts where outcomes are not always as expected - yet we continue pushing forward and keep trying (seguir intentándo).

The Idea

Built around the concept of “seguir intentando” (keep trying) , the campaign introduces Plan de Éxito (succes plan):

a proposal designed to support entrepreneurs at every stage of

their journey.

Entrepreneurs need support—sometimes human guidance sometimes services , but most often, access to financing.

This is where Spain’s largest bank comes in: a trusted partner aiming to connect with entrepreneurs through closeness, empathy, and credibility, building a relationship based on equality

and trust.

The Goal

To connect with an audience aged 35 to 50 interested in starting or growing their businesses, driving new account acquisition and user growth.

At the same time, the campaign aims to increase revenue, while strengthening loyalty and retention among existing customers through tailored financial products and meaningful engagement opportunities.