Led the creative direction and visual development of the 2025 Viceroy × Laura Escanes campaign, translating the collection's values into a cohesive brand experience across digital, social, retail, and audiovisual channels.

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Inspired by Laura's authenticity, free spirit, and confident personality, the campaign was built around the concept "Pide un Deseo" (Make a Wish) — an invitation to embrace new possibilities, celebrate individuality, and create meaningful moments.

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My role covered concept development, art direction, campaign key visuals, motion design, and end-to-end audiovisual production, from pre-production to final delivery.

 

The result was a consistent visual system designed to strengthen the emotional connection between the collection and its audience across every touchpoint.