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Sana Nutrientrs
The Project
Sana is a women’s wellness brand focused on helping regulate hormonal balance and reducing the discomfort associated with menstrual and hormonal irregularities.
Awarded through a competitive pitch process, the project involved the development of a comprehensive communication strategy, including creative direction, art direction, motion design, paid media assets, social-first content, and website communication.
The objective was to create a cohesive visual and narrative system capable of connecting with users across multiple touchpoints while positioning Sana as a trusted ally in everyday female wellbeing.
The Concept
Research revealed a simple but powerful insight: many women have normalized discomfort without fully understanding what they are experiencing. From this emerged the campaign concept: Lo natural es sentirse bien. (Feeling good should be the norm).
The result was an integrated campaign combining storytelling, motion design, social content, and digital experiences built around a user-centered approach.
Social Strategy
Mood & Color Strategy - Motion Design & Architecture - Social Media Strategy - Art & Creative Direction.
ANTES
DESPUES
Key Visual - Product - IA Photo Production - Web & Social Media Strategy -Graphic Design.
Ads
Paid Media - Content Strategy - Creative & Art Direction.
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