Durex

The Idea

We all have a bizarre, strange, or out-of-the-ordinary place where we’ve fulfilled a fantasy or had a sexual adventure. If there’s one thing that grabs everyone’s attention, without a doubt, it’s a good story—especially one with a spicy twist.

The Concept

Based on the idea “any time, any where”, which feels adventurous and appealing, but at the same time carries a certain element of “danger” or caution.

Perhaps that’s what makes it so intriguing. This is exactly where the brand comes in: at the intersection of letting yourself be carried away by adventure (taking the risk) while still taking precautions (Durex).

The campaign has a wide scope, as it sets no limits on age, ethnicity, religion, or sexual preference.

Everyone has a story - no one’s excluded.

The Mission

Increase the number of followers on the Instagram account. Optimize the organic reach of the corporate website. Increase and improve traffic across the different communication channels.

UGC: Strengthen the bond with users: generate content based on consumer participation.

Media Strategy

Story landing page – participation form with data collection. Drive traffic to Instagram and other social networks (grow the community).

YouTube channel content (increase organic reach in searches). Corporate website – leisure content section. Out-of-home advertising – MUPIs, brand presence, and recognition.